Our why.

We exist to empower the channel ecosystem by eliminating the silos that prevent partners, vendors, and distributors from achieving their full potential in driving digital transformation.

At dealreg.ai, we believe in democratising digital transformation by removing the administrative barriers that fragment the $2.26T channel ecosystem.

Today, partners navigate over 35,000 vendor portals, spending precious time on administration instead of innovation.

We're changing that.

By streamlining deal registration - the most frequent portal activity at 37% - we're creating the foundation for something bigger: a unified, intelligent ecosystem where MSPs can focus on driving customer success, vendors can maximise their channel investments, and distributors can optimise their value delivery.

But this is just the beginning.

As partners increasingly own the first 28 moments of customer engagement, we're building the platform that turns fragmented interactions into collective intelligence, enabling everyone in the ecosystem to thrive in the digital age.

We See a Problem

The channel ecosystem, despite its massive $2.26T size, operates like disconnected islands:

  • Partners waste time navigating portals instead of serving customers

  • Vendors lack visibility into their channel's true potential

  • Distributors struggle to align resources with opportunities

  • Marketing funds go unutilized while opportunities slip away

  • Innovation is stifled by administrative overhead

We're Making It Happen

By building:

  1. The foundation of automated deal registration

  2. The intelligence layer for marketing optimization

  3. The collaboration platform for partner success

Why Now?

  • Partners are handling more customer touchpoints than ever

  • AI technology has matured to enable true automation

  • The industry is demanding better tools (validated by Canalys research)

  • No one else is solving the ecosystem-wide challenge

  • The opportunity cost of fragmentation is too high to ignore

We Envision a Solution

A world where:

  • MSPs can focus on driving customer innovation

  • Vendors can see and support their channel's full potential

  • Distributors can optimize their value delivery

  • Marketing funds fuel growth, not frustration

  • Partners collaborate effortlessly to serve customers better

We're Doing It Together

This isn't just about technology. It's about:

  • Breaking down silos that limit potential

  • Creating transparency that builds trust

  • Enabling collaboration that drives innovation

  • Building an ecosystem that benefits everyone

  • Empowering the next wave of digital transformation

Our Promise

To our ecosystem:

  • MSPs: We'll give you time back for what matters

  • Vendors: We'll give you the visibility you need

  • Distributors: We'll help you optimize your value

  • Everyone: We'll help you grow and succeed together

The Future We See

A channel ecosystem where:

  • Administrative friction disappears

  • Collaboration happens naturally

  • Innovation flows freely

  • Everyone grows together

  • Digital transformation accelerates

We're not just building a platform. We're enabling the future of channel collaboration, starting with the foundations that matter most. Join us in transforming how the channel works, grows, and succeeds together.